Flaskor av Château d'Yquem 2001. Kredit: Ian Shaw / Alamy Stock Photo
- Bordeaux
- Exklusiv
- Höjdpunkter
- Smakningar hem
Hashtaggen #sweetwinehalloween var en av Instagrams små nöjen i oktober förra året, med vinodlingar från Sauternes, Rivesaltes, Jerez, Madeira och Malvasia som blev involverade genom att lägga ut foton av sina viner bredvid pumpor och spindelnät.
Särskild respekt till Château Climens för att lägga upp bilder av hela laget klädd i full Halloween-utrustning (foto nedan).
Det startade, tror jag, av The Waverly Inn i New York, och det visade sig vara ett smart sätt att visa vilken inverkan nischmarknadsföring kan ha på en vinstil som fortfarande behöver anslutas till publiken.
Bläddra ner för att se Jane Ansons Sauternes 2001-smakanteckningar och poäng
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Se Jane Ansons provsmakningsanteckningar och poäng för 16 Sauternes 2001-viner, inklusive Yquem
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